Hi, I’m Amy, a Sydney-based hospitality marketing consultant with over 11 years’ experience building & leading marketing functions for hospitality & consumer brands. Think hospitality marketing agency expertise, without the agency overheads.
I work with hospitality businesses that need senior marketing capability without a full-time hire; devising strategy, launching new restaurant openings, & ultimately driving revenue.
Whether you’re operating with a lean team, building marketing infrastructure from scratch, or need support getting a project over the line, I’d love to hear what you’re working on.
Work with me
A full review of your marketing: website, in-venue, CRM, paid, social, reporting. I find what's broken, what's wasted & what to double down on. You get a clear diagnosis before any action is taken.
Annual marketing plan, campaign calendar, channel strategy & budget allocation, built around your commercial goals.
Full NSO marketing framework: website live, SEO foundations in place, email list building pre-opening, & a campaign plan to fill your venue.
I audit your existing processes, then build the briefing process, systems & AI workflows to support your marketing, & train your team to use them. The result: on-brand output at speed.
Database strategy, audience segmentation & lifecycle automation, built to drive repeat visits & revenue from your existing guest list.
Ongoing senior marketing leadership on a part-time basis: strategy, team management, agency oversight & commercial reporting. The capability of a full-time CMO, without the full-time cost or a hospitality marketing agency retainer.
Not every business fits a standard brief. If you need something specific (a one-off project, a short-term sprint, or a combination of the above), get in touch & we’ll work out the right shape together.
Clients & Experience
Fractional marketing consultant for the group behind Bistecca, The Gidley, Alfie's & Lottie. Building the CRM segmentation architecture & lifecycle automation to convert first-time guests into regulars & drive frequency across the portfolio.
Built an AI-powered content engine that handles the reporting & competitor analysis, then turns those insights into SEO’d blogs, social posts, LinkedIn content & emails. Alongside it: Google Ads management, an AI reporting dashboard, plus the acquisition funnel, lead magnets & CRM behind their subscription model.
Group Director of Marketing for Matteo (CBD & Double Bay), Tanuki, The Lobo & Osborn House. Joined with no marketing function in place & declining traffic across all venues. Built the full infrastructure from scratch (team, reporting, GA4, brand frameworks, campaign calendar) while delivering commercial results from week one.
Delivered a gift card CRM automation strategy for the 150-strong pub & hotel group.
Audited, optimised & grew the pre-bookings channel. Overhauled the platform, redesigned the conversion journey, ran targeted campaigns to the existing database & delivered training to the team.
Delivered a full brand identity project, from market research through to the final Brand Bible.
Built the entire marketing function as the business scaled. As Group Head of Marketing & Sales, owned a £500k budget, launched 8 new sites all profitable within three months & grew group bookings into a major revenue stream.
Led digital for the NSO, getting the new site ranking & found from the first month.
Managed paid media & SEO for the restaurant group, & built the CRM & loyalty automation from the ground up, linking the in-store loyalty experience with the digital journey to bring guests back more often.
Fractional Head of Marketing engagement for the restaurants, covering full marketing strategy, campaign delivery & digital channel management. Drove significant revenue growth through a combination of CRM, paid media, SEO & brand repositioning.
Head of Marketing & Events for a portfolio of 9 pub & bar brands. Restructured the marketing & sales function, overhauled systems, reporting & processes, & delivered drinks partnership activations across all venues.
For the online brownie delivery brand: fixed the website, rebuilt the UX, site map & product pages, & took 30 target keywords to page 1. Set up reporting & templates so the team could keep it running.
Plug-in marketing support covering graphic design, EDMs, automation builds, press releases & influencer relationships.
Member acquisition strategy, ClassPass-to-member conversion & fractional marketing support.
Looking for a hospitality marketing agency? Tell me what you're working on & I'll be honest about whether I can help, & how.
Email me